Kim Lyon Design

Artist + Designer + Global Traveler

SERVICE SNAPSHOT:

Business Development • Email Marketing • Graphic Design

A LITTLE BIT MORE ABOUT KIM:

Kim is a free-spirited artist and designer whose vibrant work I've had the pleasure of supporting for over 3+ years. As her designer, I help bring her artistic visions to life as a thriving lifestyle brand.

Business Development

Kim has ambitious goals to grow her art practice into a full-fledged lifestyle brand. Through our monthly strategy sessions, we worked to solidify her brand positioning and map out a plan to turn her creative passion into a sustainable business. I provided an experienced sounding board to help Kim clarify her vision and the steps to get there.

Email Marketing

To nurture Kim's audience and promote her latest collections and events, I managed her email marketing through SquareUp. Each month, I crafted engaging newsletters showcasing her recent work, behind-the-scenes peeks, and artistic musings. These email campaigns foster community while driving website traffic and product sales.

Graphic Design

Whether it was designing eye-catching festival booth displays or creating branded design templates and lookbooks, I supported Kim with top-notch graphic design services. My visuals accurately capture her vibrant, free-spirited aesthetic across all branded sales and marketing materials.

Client’s Painpoints

When we first started working together, Kim's primary challenge was developing a cohesive online presence to showcase her curated products and artistic perspective. She also needed implementation support to move her big-picture goals into actionable steps.

To establish Kim's brand home online, I designed a visually-stunning yet user-friendly website that highlights her work's uniqueness. From there, we've focused on strategic scaling through monthly brand consultations, graphic design support, and multi-channel marketing initiatives.

Selected Projects

  • Travel Poster Mockup

  • Notion Homebase Workspace

  • Full Brand Identity

  • Mural Renderings

  • Inventory Database

FROM KIM:

“She's been my go-to second opinion and always thinking one step ahead.”

"Over three years, Haley has been invaluable in growing my art into a successful lifestyle brand. Her expertise in refining my brand, enhancing my marketing, and organizing my creative world is essential."