Kim Lyon Design

Artist + Designer + Global Traveler

SERVICE SNAPSHOT:

Business Development • Email Marketing • Graphic Design

A LITTLE BIT MORE ABOUT KIM:

Kim is a free-spirited artist and designer whose vibrant work I've had the pleasure of supporting for over 3+ years. As her designer, I help bring her artistic visions to life as a thriving lifestyle brand.

Business Development

Kim has ambitious goals to grow her art practice into a full-fledged lifestyle brand. Through our monthly strategy sessions, we worked to solidify her brand positioning and map out a plan to turn her creative passion into a sustainable business. I provided an experienced sounding board to help Kim clarify her vision and the steps to get there.

Email Marketing

To nurture Kim's audience and promote her latest collections and events, I managed her email marketing through SquareUp. Each month, I crafted engaging newsletters showcasing her recent work, behind-the-scenes peeks, and artistic musings. These email campaigns foster community while driving website traffic and product sales.

Graphic Design

Whether it was designing eye-catching festival booth displays or creating branded design templates and lookbooks, I supported Kim with top-notch graphic design services. My visuals accurately capture her vibrant, free-spirited aesthetic across all branded sales and marketing materials.

Client’s Painpoints

When we first started working together, Kim's primary challenge was developing a cohesive online presence to showcase her curated products and artistic perspective. She also needed implementation support to move her big-picture goals into actionable steps.

To establish Kim's brand home online, I designed a visually-stunning yet user-friendly website that highlights her work's uniqueness. From there, we've focused on strategic scaling through monthly brand consultations, graphic design support, and multi-channel marketing initiatives.

Selected Projects

  • Travel Poster Mockup

  • Notion Homebase Workspace

  • Full Brand Identity

  • Mural Renderings

  • Inventory Database

FROM KIM:

“She's been my go-to second opinion and always thinking one step ahead.”

"Over three years, Haley has been invaluable in growing my art into a successful lifestyle brand. Her expertise in refining my brand, enhancing my marketing, and organizing my creative world is essential."

"I can't believe how much we've accomplished together in just an hour per month! Haley is my go-to for an outside perspective, always thinking one step ahead. Whether it's tweaking my website, enhancing branded materials, or bringing order to my creative chaos, she understands the intricacies of this industry. If you want someone to truly support your creative vision long-term, Haley is the one to trust."