Hey, 

I’m Haley!

✏️ Multi-passionate Designer

🚀 Creative Executive Assistant

⚡️ Strategic Superstar

My Story

Ever since I was a kid, my brain has been wired a little differently. Where others see chaos, I see patterns ✨ It’s just how my brain works, and this sixth sense has taken me from managing nationwide rollouts to running two businesses of my own. Now, I help countless founders and creators reclaim their time and protect their creative energy while launching their next big thing ⭐

👉 Building a business isn’t always Instagram-perfect. It’s beautifully messy and wildly unpredictable. Some days I’m loving it, and other days I’m wondering if adult life comes with a user manual. Lucky for me (and possibly YOU!), that’s exactly where my left and right brain baddie energy thrives. I show up to create stability without sacrificing creativity, turning chaos into strategy, and helping others do the same.

👉 Beyond all the systems and spreadsheets, I’m here to build a life that FEELS as good as it looks AND have plenty of love to share with others. Success isn’t just about checking boxes (even though I do it all day er day)…it’s about creating something that feels TRUE to you.

So here’s to the folks who color outside the lines and the doers brave enough to design their own path 👏

Why I’m Qualified to be your Biz Bestie

55+

consultations for creatives, coaches, and heart-led businesses

5+

years of Virtual Assistant support

5+

of project management experience

I believe everyone deserves a business and life they are obsessed with, filled with freedom, fulfillment, and the space to explore their artistry without compromise. I understand the self-doubt, overwhelm, and fears around monetizing your gifts and passions while staying true to your values. I hope to inspire my clients to navigate these hurdles so they can thrive freely and uncompromised.

My support system is out of this world! My partner Ty and Paw-ffice Assistant Sunny, keep me grounded, inspired, and entertained when I am offline. They are the best boys in my life, and I'm so lucky to have built a life with them.

🔥 Rapid Fire Stuff About Me You Should Know 🔥

I live in Austin, Texas, USA, and run my business from around the world 🌎

Fav Movie: Dodgeball

Fav Pod: Normal Gossip

Fav Song: Disco Man, Remi Wolf

Resume

    • Collaborated with entrepreneurs to establish their vision, aspirations, and objectives for their businesses and transformed those into service design concepts.

    • Oversaw project timelines, budgets, and resources to ensure successful project delivery while considering the entrepreneurs' goals and budget constraints—organized service design workshops to foster partnership and creativity among associates and small businesses.

  • Indiana University Indianapolis, Herron School of Art + Design

    • Serving as a member of the Associate Faculty teaching Design Thinking 101, Portfolio Design, and Visual Design for User Interface.

    • Implemented course materials to engage both fine arts students and non-art majors.

  • Company: Earth Rooted Assistants

    • Marketing funnels for heart-led, spiritual-minded coaches and facilitators in the wellness industry

    • Virtual assistant training programs

    • Conduct business consults, sales calls, project management meeting kickoff calls, day-to-day operations for VAs

  • Company: Mobile Recell

    • Created repeatable and efficient product development processes using prioritization and design thinking frameworks.

    • Coordinated engineering optimization efforts based on product performance, uncovered flaws from rapid product releases, and prioritized numerous time-sensitive solutions.

  • Company: Mobile Recell

    • Designed high-fidelity cross-platform applications for Fortune 500 companies used by 18,000+ users to purchase their corporate-issued iPads and mobile devices.

    • Leveraged hypothesis-driven experimentation and design thinking methodologies to understand the user base.

Related Experience & Awards

  • Digital Nomad Kit, Virtual Excellence Academy Certificate | 2024

  • South by South West Conference | 2023, 2024

  • Founding Culture Team, Mobile Recell  | 2020-2022

  • Top 100 Outstanding Students Recognition Indiana University | 2018, 2019

  • Previous volunteer for philanthropic organizations:
    Special Olympics, Girls on the Run, Riley Children’s Hospital, and Best Buddies

Education

Indiana University Indianapolis

Bachelor of Fine Arts (BFA), Visual Communication Design

Purdue School of Engineering and Technology

Organizational Leadership Studies Certificate