Zen with Jen
Yoga Instructor
SERVICE SNAPSHOT:
Social Media Templates • Business & Marketing Support
A LITTLE BIT MORE ABOUT JEN:
Jenni is a radiant yoga instructor who guides students toward peace and well-being. When she felt her brand presence needed a refresh, she hired me as her creative partner to breathe new life into her marketing efforts.
Strategy Sessions & Brand Positioning
With Jenni's aspirations to grow her teaching practice, we initiated monthly strategy sessions to map her brand's path forward. Together we clarified her unique methodology, ideal student, and the transformation she provides. This unified brand vision guides all our promotional efforts.
My deep understanding of Jenni's target audience allows me to craft messaging that truly resonates. Her promotional materials attract dream students seeking the peace and self-discovery her classes cultivate.
Jenni Urban
“Haley is amazing to work with. From the moment we met via Instagram, I could feel her energy, and I knew she was a great fit for me. Every time we meet virtually, she is extremely prepared and ready to tackle the ideas and tasks I am working through with new energy and a professional perspective. Haley has helped me grow my online yoga and wellness business, Zen with Jen, in just a few short months.”
Social Media Templates
To streamline Jenni's content creation, I designed a comprehensive library of on-brand social media templates using Canva. Now, she can quickly put together thumb-stopping posts for Instagram, Facebook, email newsletters, and YouTube graphics - all while maintaining a cohesive branded look.
Business + Marketing Support
In addition to our strategy work and graphic design support, I also manage the behind-the-scenes marketing operations for Jenni's business. This includes nurturing her email list through ConvertKit, promoting lead magnets, and tracking overall engagement metrics.
Having me as her trusted marketing partner allows Jenni to focus on showing up for her community. She can confidently run her business knowing the promotional logistics are handled.
Client’s Painpoints
While Jenni's teaching abilities were top-notch, representing her brand visually was a struggle. Her social media graphics and other marketing materials no longer reflected the bright, uplifting experience she provided. Jenni needed support to streamline content creation with a cohesive new look.
I started by immersing myself in Jenni's brand - studying her voice, aesthetic preferences, and refined teaching methodology. This research helped me design templates that accurately captured her authentic self.